Soft Baits

Clam Maki

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much it will entice the most wary fish and get them to hold on 18 times longer. Giving you the time and confidence

Traditional proven shape
Replaces live leeches for durable, long lasting results
Great action on slow retrieve

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation i

Each bait has a natural presentation in action, scent, and taste
Replaces live leeches for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Hollow core for lifelike feel and incredible action
Still more durable than live nightcrawler
Deadly finesse style and clear water tactic
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! trul

Great on spinner rigs and weedless jigheads
Excellent for walleyes and bass
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the

Lifelike imitation of a nightcrawler pinched in half
Non-floating version great under a bobber or on spinner rigs or split shot rigs
Available in a convenient resealable zipper bag

The extreme scent dispersion of Gulp! expands the strike zone allowin

Big time upgrade of a proven bait
Three sizes to cover all your tube needs
Innovative colors plus scent and flavor

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisti

Ribbontail design swims naturally on the fall with twitches and short hops
Soft but firm texture irresistible to fish
Ideal for fishing all your favorite lakes, rivers and streams

Berkley PowerBait makes novice anglers good and good anglers great!Ber