Lures

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Rapala Rap-V Blade Bait Coming Soon

Metal frame with durable plastic body
Internal scales and metalized flash foil
Two-hole line-tie
Distinctive loud BB rattle system
Instant tight vibration on lift or retrieve
VMC black ni

The new Berkley® Fusion19™ Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High density tungsten allows for a smaller profile to entice light biting fish, while the needle point hooks increase penetration. Berkley® Fu