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Anglers looking for lightweight, dependable rods for competitive fishing will find exactly that with Savage Gear’s Battletek rods.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and rotor, an aluminum braid-ready spool, and an aluminum handle with a soft-touch handle knob. Smooth and reliable per

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a result of this ma

Savage designed the Squad series to deliver unprecedented strength, performance and features without a big price tag. The Squad Walleye derives its power from a 24-ton high-modulus-carbon blank. No matter what species they target, anglers will appreciate

Savage designed the Squad series to deliver unprecedented strength, performance and features without a big price tag. The Squad Walleye derives its power from a 24-ton high-modulus-carbon blank. No matter what species they target, anglers will appreciate

Anglers looking for lightweight, dependable rods for competitive fishing will find exactly that with Savage Gear’s Battletek rods.

The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all
without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in
their baits, as fish cue on auditory clues