Rods

The HMG changed fishing forever as the world’s first graphite rod. The new Fenwick HMG® rods have become even stronger, lighter, and more sensitive than before! Designed with Powerlux® 100 blanks, the Fenwick® HMG® offers uncompromising strength and durab

Unlock the true potential of your jig and plastic fishing techniques with the IDENTITY Technique Specific Series Rod.

Meticulously engineered for Midwest walleye anglers, this 6 feet 10 inch perfectly balanced rod is the epitome of finesse and precisio

Representing the rich rod building history of Fenwick, the Fenwick® Eagle® rod series features proven Classic Fenwick Actions for targeting nearly any species. Built from 24-Ton graphite and with the accumulated knowledge of seventy years of tinkering and

Redesigned with walleye anglers in mind. The Compre Walleye series has been vetted by some of the best walleye anglers to create a comprehensive series for all styles of fishing. Featuring full AA cork handles and Fuji reel seats for a solid grip, no matt

LEGEND® XTREME SPINNING RODS feature:
Integrated Poly Curve® (IPC®) tooling technology.
Advanced Reinforcing Technology™ (ART™).
Taper Enhancement Technology (TET) blank design provides curved patterns for improved action with increased sensitivity.
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AVID SERIES® SPINNING RODS feature:
Integrated Poly Curve® (IPC®) tooling technology.
Premium, high-modulus SCIII graphite.
Slim-profile ferrules.
Fuji® Concept Guide System with Alconite® rings and black frames.
Fuji® SKM ree

IMX material makes them extremely light and responsive for excellent feel, control and line/lure control. Fuji Guides with full cork handle configurations and custom cork mid-body reel seat.

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers have

The Convergence delivers a workhorse series of rods with Shimano performance and quality components. The compact line-up of lengths, powers and actions are suited for a variety of techniques and species. Avid anglers appreciate this no-nonsense series of