Products

A tradition of innovation and technology is what we relied on while building the all-new Fenwick® Eagle®. There are expectations from anglers when you have been building their favorite fishing rods for more than 70 years. Just because Eagle® is part of th

Fenwick® HMG® changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG® meant High Modulus Graphite then and it still stands for it today. So much has changed in 40 years but craftsmanship and innovation are in our

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving

Technical locking curve maximizes hook sets and locks fish in place when hooked.

Proven for pike, bass and muskies. Great for drawing exciting topwater strikes from late spring through early fall. Fish plain or tip with an IMPULSE® Swim’n Grub. Cast over weeds, reeds, rocks, stumps and stickups, and retrieve with a steady pace that ke

Designed with a precise loop shape which limits the grip on the lure and allows a more natural action

Designed in the shape of a traditional loop knot with a secure yet easy-close snap, the Loop Snap limits the grip on the lure, giving your presentatio

Offering a larger profile to trigger bigger bites, the Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish with your sonar unit. Featuring a streamlined one-piece body and fin design, the Rapala Jigging Rap Magnum

The HCCT- HELIX Cable Connector Tray organizes and protects all cables attached to your compatible HELIX unit. Allows for easy attachment or removal of cables when either hooking up or storing your HELIX unit. Serves as a replacement to factory supplied c

30 lb Test Leaders Available In Clear. 6″, 9″ And 12″ (Packages of 3)