Products

Aberdeen with ringed eye, non-offset

Original ThunderStick® design
Original ThunderStick® swimming actions and rattle
Body colors maximize flash
External scale pattern

With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the

Original molds & components
Original patterns & colors
Classic wide, wobbling action
Premium VMC® hooks

You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original T

Original erratic diving action
Original Storm design, mold dimensions and metal lip
External scale pattern
Available in holographic, painted, chrome and UV finishes
3-D holographic eyes
Premium Black Nickel VMC® hooks

Classic Hot ‘N Tot® searching

Balsa Core Copolymer Shell
Kicking Action Floating
Cast or Trolled Dives 1.2-1.8 m
Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks
Hand-Tuned & Tank-Tested

Built with a balsa core and a durable outer shell, the BX® Jointed Shad is very r

Balsa Body Inside
Durable Copolymer Shell
Molded 3D Head, Gills and Scales
Internal X-Foil
Flat-Sided with Strong Flash on Roll
Black Nickel VMC® Hooks
Floating
Incredible Life-like Finishes
3D Holographic Eyes
Hand-Tuned & Tank Tested

With th

Traditional proven shape
Replaces live leeches for durable, long lasting results
Great action on slow retrieve

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation i

Hand wound, nylon coated stainless steel wire
Features super strong,wire-over-wire, #7 size Cross-Lok® snaps
Smooth #2 size rotating ballbearing swivel
An exceptionally secure, strong leader
Black only

When it comes to terminal

Unique Wobble
Rattling & Suspending
Long-Casting
Premium VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

Plastic version of the original Shad Rap is a little heavier for easier casts in wind. Slightly different “wobble” with a cadence-type rattle