Products

The Puki's design is deceptively simple, but don't let that fool you.  It's built like a Sherman Tank, only smaller. The Puki is painted on both sides with several coats of premium glow and UV paint for a brighter, bigger profile.  It shows up ultra-brigh

PK Lures Sonar Spoon

Steel Leader with Ball Bearing Swivel and Dual Lock Snap in various length and test options.

Whether you’re ice fishing, hiking, skiing, or camping, our tuques are designed to keep you warm and protected from the elements!

The APEX 16 MEGA SI+ CHARTPLOTTER provides the clearest sonar imaging on the sharpest multi-function display that anglers have ever seen. Industry-leading MEGA Imaging+ and Dual Spectrum CHIRP sonar come standard, with even more performance from a dedicat

Delivering tough, high-quality performance day in and day out, the Quantum Strive™ spinning combo is built to dominate. Boasting incredible strength and efficiency, the internal components of the Strive spinning reel work together seamlessly to provide th

Unleash high-speed performance with Lew’s Speed Spin CRX Spinning Reel. The 10-bearing system (9-bearing system on the 75 size) propels you into a realm of silky-smooth operation, complemented by a responsive hybrid carbon drag system and a high-speed gea

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik® is known for. Ugly Stik® GX2™ rods offer improve

The Max X Spinning Combo leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hyrbid V-Spool and hybrid V-Rotor design. Fea