Products

Sculpted from over a decade of engineering advancement and a rich lineage of predecessors, the new Vanford tests the boundaries of technology and engineering found in spinning reels. Built upon a CI4+ body for both a lightweight feel and carbon rigidity,

Northland Stand-Up Fireball

PK Ridge Rattl’r is our version of the perfect rattle bait. We took our Ridgeline crank bait and modified the shape slightly while adding more weight to the front of the lure.

The heavier weight forward design helps the angler know where the lure is a

The Moonshine Shiver Minnow exhibits a realistic darting action when jigged vertically. Moonshine's quality paint glows bright for extended periods of time. Great for open water or ice fishing.

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft pla

Overview
You can't wait for the next cast, the next catch and the next trophy mount. With Vantage®, you don't have to. Its innovative design delivers fast, effortless control of stow and deploy, steering and backtrolling. Better fishing — in an instant.

Representing the rich rod building history of Fenwick, the Fenwick® Eagle® rod series features proven Classic Fenwick Actions for targeting nearly any species. Built from 24-Ton graphite and with the accumulated knowledge of seventy years of tinkering and

Overview
What makes Terrova® so popular? Start with i-Pilot GPS trolling system, including Spot-Lock. 80 pounds of thrust and effortless Lift-Assist Design. All together, it's a trusted motor with huge innovations that doesn't quit. What's not to love? S