Products

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.

Weighing in at only 6.5 ounces and packed with Shimano's most advanced technology, the Shimano Chronarch MGL casting reel delivers the top-level performance tournament and enthusiast anglers require. More advanced than ever before, its lightweight MagnumL

From shallow pencil reeds and eelgrass to deeper hydrilla lines, the Golden Shiner Swimbaits are designed for the shallow water fisheries, where giant Bass often chase this elusive baitfish. With two sizes and a medium-slow sink rate, these swimbaits will

The standard to which all other bass tubes are measured, the YUM Tube is specifically designed for targeting bass on beds or any other time of year. The tough tube is more effective at pulling big bass out of thick brush than other tubes and more monster

Okuma's Cold Water Ice rods are constructed with a 24-ton carbon rod blank and stainless steel guide frames and inserts. Designed for ultimate durability through the cold season, the rods feature a split EVA and cork handle for maximum comfort. It also fe

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable. Trolling models designed with rubber shrink wrapped exte

The Gibbs Minnow is definitely one of the most versatile fishing lures available today. It can be jigged, trolled or used as a casting lure. The "Designed Flexibility" of this sterling silver plated lure allows the fisherman to achieve the desired action

Great for live-bait rigging for walleyes, perch, pike, bass and other gamefish. Slides easily on the line, allowing fish to take the bait without feeling resistance. Ideal for walking bait along bottom while drifting and slow-trolling. Use Quick-Change on

The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and skids along the bottom to imitate lifelike bottom dwelling prey.