Products

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft pla

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and bass when they're holding in the medium depths. Measuring 4-3/4-inches in length and weighing in at 5/8 ounce

Anglers looking for lightweight, dependable rods for competitive fishing will find exactly that with Savage Gear’s Battletek rods.

The Crossover by PK Lures is picking up a lot of steam in the fishing industry lately. A LOT of fishing publications are promoting it, and for good reason...it flat out catches FISH!

The design itself is like nothing else on the market. And because i

The Google Eye Jig is the combination of sight and soundto trigger more bites in all water types! It’s ShockwaveRattle System has been designed to call fish in and trigger a bite. The Google Eye Jig can be rigged with your favorite Kalin's plastics, or wi

Northland Stand-Up Fireball

Overview
You can't wait for the next cast, the next catch and the next trophy mount. With Vantage®, you don't have to. Its innovative design delivers fast, effortless control of stow and deploy, steering and backtrolling. Better fishing — in an instant.

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

Tall, Skinny Body Shape
Distinctive Loud BB Rattle System
Lipless Design
Hard Vibrating Action
Long-Casting
VMC® Black Nickel Hooks
Textured Scale Body

The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vi