Products

Original molds & components
Original patterns & colors
Classic wide, wobbling action
Premium VMC® hooks

You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the features of the original T

Balsa Body with Scatter Lip
Wire Through Construction
Deep Diving Aggressive Action
Cast/Trolled 3 Meters Deep
Zander, Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks

This multi-species balsa bait brings the excitement of the Rapala® Tai

Size, profile, and dive depth imitate real shad
Jointed construction for maximum rattle and roll action
Features a slow rise
Individually tank tested
Equipped with sharp Fusion19™ hooks

The Flicker Shad® jointed models feature

Proven shape with great action on slow retrieve
Great on jigs, dropshots and plain hooks
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp!

Pro designed
Size, profile, and dive depth imitate real shad
Weighttransfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19™ hooks

Berkley® has worked with the Pros to design multiple sizes of Flicker

A PROFESSIONAL GRADE, 100% FLUOROCARBON LEADER MATERIAL
Nearly Invisible - Similar refractive index as water so fish can't see it
Optimal Impact Strength - Proprietary 100% PVDF formula specially processed for the ultimate in impact strength

Perfect center of gravity gives the ideal control and action even in the lightest models
Slow flutter rate on the fall creates flash and disturbance which allows the angler to target pressure and suspended predators by allowing the Vibrato to dro

Long sleeve hooded polyester sun shirts, provides excellent UV protection, helps form a barrier against the sun. Polyester fabric is fast drying with good air permeability, which can be quickly absorbed and dried.
Great for any outdoor activity such as

Polyester short sleeve sun shirts, provides excellent UV protection, helps form a barrier against the sun.  Polyester fabric is fast drying with good air permeability, which can be quickly absorbed and dried.

Great for any outdoor activity such as fish