Products

Each bait has a natural presentation in action, scent, and taste
Replaces live leeches for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion

Gulp! Alive! baits offer the best alternative to live bait ever produced. The

Looks, tastes and feels real
Stores in tackle box
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba

Great on spinner rigs and weedless jigheads
Excellent for walleyes and bass
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the

Ideal jig trailer for finesse fishing on slow moving jigs
Double Tails designed for quick swimming action on slow retrieve

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an ir

Pre-formed nuggets are easy to rig
Floating formula floats hook in the visible strike zone

The extreme scent dispersion! Expands the strike zone allowing you to catch more fish! Truly is the next generation in soft bait!

Ribbontail design swims naturally on the fall with twitches and short hops
Soft but firm texture irresistible to fish
Ideal for fishing all your favorite lakes, rivers and streams

Berkley PowerBait makes novice anglers good and good anglers great!Ber

Carbon Steel Jaws
Corrosion Resistant Composite Coating
Ergonomic Co-Molded Handle
Spring Assisted One-Hand Operation
Cutting, Tuning and Crimping Features
Adjustable Lanyard Included
Corrosion resistant carbon steel jaws wi

Carbon Steel Jaws
Corrosion Resistant Composite Coating
Ergonomic Co-Molded Handle
Spring Assisted One-Hand Operation
Cutting, Tuning and Crimping Features
Adjustable Lanyard Included
Corrosion resistant carbon steel jaws wi

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE®
Nearly Invisible - Similar refractive index to water so fish can't see it
Optimal impact strength - Proprietary 100% PVDF formula specially processed for optimal impa