Products

One of our most innovative lures to date. The Rattlin' SpinMaster is loaded with new technology that will forever change the way you view the inline spinner. The body is loaded with a rattle chamber and a pulsating cam. When the blade spins it drives the

Rigged to a Round Jighead or attached as a trailer to a weedless spoon, spinner or buzz bait, the Double Tail provides double the action.

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.

More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of Normark® with over 100 million sold to date, this kni

The Shimano® Convergence Ice Rod has an IM7 graphite construction for a lightweight and highly sensitive feel. Custom cork handles make this rod fishable all day

Product Description

• Features a “thumper” belly blade that flickers & flashes to lure fish & entice ‘em to strike

• Perfect for minnows, crawlers and leeches

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Lethal on walleyes, saugers, perch, bass and pike. Tip with a minnow, l

Product Description

• The most versatile, sensitive and snag-free sinker weight on the planet
• Designed to bounce the bottom and glide over jagged rocks, logs, stumps, moss & weed cover without snagging up
• Sleek “stick-shaped” design is made from

36 Ton graphite for a lightweight balanced design and increased sensitivity
Fuji® reel seat for greater comfort
Stainless steel guides with Zirconium inserts
Mike Iaconelli designed actions

The Ike Signature Series of rods is the result of over 5 ye

The XPLORE Series is lightning-quick and laser-focused on anglers’ favorite features. Find your fishing spots faster with included LakeMaster and CoastMaster charts. Sync 10,000 fish spots with custom colors and icons to your phone through a new waypoint

Catch and Cook is the perfect marriage between what a chef and a guide want to eat and serve their guests. 


Blending the perfect mixture of spices and flours, just like a chef would do in their own kitchen. 

Our mixture has been formulated to perf