Products

The Deep Little Ripper has an incredible darting action as it dives deeper than the Little Ripper. It wobbles wider and stays deeper than any other minnow bait in its class.

As the original inventors of brightly coloured lures including UV and holographic finishes, our hand crafted lures are each hand made in Canada by people dedicated to the industry and the local community.

Each product is a piece of art scientifically d

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering that generations of anglers have come to expect.

Topwater strikes from big gamefish are what most anglers live for. The Panic Popper has been designed to be one of the toughest around. Its cupped face design throws more water further and extra heavy duty hooks and split rings make sure even the biggest

Topwater baits are very effective at covering water quickly looking for schooling and aggressive fish. Anglers love the ferocious strikes that topwater plugs are famous for inducing. The Savage Gear Panic Prey was designed to be the longest casting easies

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with delicate, ultra-light rod bends. The operation is smooth with 4 Ball Bearings throughout the small reel. The

The Rapala® SmartHub® is the ultimate, versatile system that gives you endless options to interchange and adjust for your needs. A single SmartHub can be used independently or choose the Track to easily expand your accessory options.

ION® Blade Protectors extend the life of your blades and help protect you from injury. A heavy-duty plastic guard shields the auger bottom from unnecessary knocks and nicks, while an easy to use bungee strap design holds the guard in place.

Ideal when tying rigs and making line-to-line connections for all types of gamefish, through the ice and in open water. Works with all types of line, including monofilament, fluorocarbon and super braid. Great for tying your own spinner rigs and leaders.