Products

• Life-like gill action from wings opening and closing
• Wings open and close creating a loud noise against the body
• Glides through the water

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and

3 stainless steel ball bearings + 1 roller bearing 
Multi disc drag system
Compact bent handle and star
6 pin centrifugal brake
Synchronized level wind system

Power, reliability and value. The ambassadeur® SX round reel features a powerful multi di

Large Shad Profile
Precision Balance Design
Environmental Zinc Weighted
Glow Colors
Single Reversed VMC® Hooks
VMC® Center Treble and Eyelet

The Jigging Shad Rap® has a more pronounced movement, with slow circle down action. Raising in a sharp ''s

Tall, Skinny Body Shape
Distinctive Loud BB Rattle System
Lipless Design
Hard Vibrating Action
Long-Casting
VMC® Black Nickel Hooks
Textured Scale Body

The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vi

Looks, tastes and feels real
Stores in tackle box
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba

Carbon Steel Jaws
Corrosion Resistant Composite Coating
Ergonomic Co-Molded Handle
Spring Assisted One-Hand Operation
Cutting, Tuning and Crimping Features
Adjustable Lanyard Included
Corrosion resistant carbon steel jaws wi

Performance wrap frame with beveled contour and squared corners
Durable injected hinges
Polarized lenses

SpiderWire® Wound Around sunglasses are a sleek performance wrap around with a unique beveled contour and squared corners. This fram

6 inch length is perfect for cleaning most medium gamefish
Ten strokesharpener maintains knife sharpness
Corrosion resistant 440 stainlesssteel provides sharpness and strength
Includes sheath
Fillet your catch with ease using the erg

Transparent Plastic Body with
Holographic Insert
Reflects Surrounding Colors
Rattling
Long-Casting
VMC® Black Nickel Round Bend Hooks
Suspending
Hand Tuned & Tank Tested

Plastic version of the original Shad Rap® is a little heavier for easy cast