New Products 2025

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

The Acme Ice-Winder is new for the 2023-2024 ice fishing season.  The new Ice-Winder flutter spoon can be jigged with quick short lifts of the rod, creating an upwards darting action followed by a fall with a fluttering action to imitate an injured or sca

Offering a larger profile to trigger bigger bites, the Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish with your sonar unit. Featuring a streamlined one-piece body and fin design, the Rapala Jigging Rap Magnum

Dragging nightcrawlers behind spinner rigs flat out works and Northland's Eye-Candy Nightcrawler is no exception. Northland's Super TPE formula's lifelike movement and floatation allows the Eye-Candy Nightcrawler to move and Swim like the real thing. Unli

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matter

The Google Eye Spinner Jig features a willow bade attached by a premium swivel directly below the head. The premium swivel keeps the blade turning no matter how slow you retrieve it. Adding in our patented Google Eye “Glass Rattle” is a combination of sig

Whether it's off-season storage or loading up to head out on the ice, the Plano® Ice Rod Transport 38 keeps ice fishing gear safe and secure. Constructed with lightweight and durable high-density EVA foam, the new premiere Ice Rod Transport 38 is perfect

Pflueger President XT Rods embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. These rods are light and senistive in the hand, featuring a blend of 24 and 30 ton graphite blank, split cork grip and Stainless St

The Max X Spinning Combo leverages technology from the Zenon™ and Revo® line of spinning reels such as the asymmetric body design, allowing for a more compact reel. To further reduce size, the Max X features a hyrbid V-Spool and hybrid V-Rotor design. Fea