Lures

Hyper Hammer's patented tail design is made with soft silicone that won't shatter or break when met with hard bottom contact or aggressive fish strikes. Silicone tail is 360 degree tunable to allow the angler to fish two different tail positions that gene

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin’ flash foil for added visibilit

Kalin's Pendu open water jig is revolutionary both in design and fishing action. Featuring a free swinging hook that acts like a pendulum, you can fish your favorite plastics and give them an incredible tail whipping action that is irresistible to all spe

Product Description

• Hottest rig on the Pro-Walleye Circuit to attract & trigger strikes from off-bottom suspended gamefish
• Features a premium Needle-Point hook, durable 60” Bionic® leader, bouyant cylinder body float and our “holographic” Baitfish

For the 2023-24 ice season, the new 1/8 oz V-Rod features an all-steel frame with a lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic covering for the ultimate durability & hyper realistic & sharp pain

The Google Eye Swimbait Jigs create the deadly combination of matching-the-hatch along with sight and sound to trigger aggressive strikes! It's Shockwave Rattle System has been designed to call fish in and trigger a bit. Cast it, Jig it, Twitch it, Rip

The Pixee® Spoon features heavy construction that permits incredibly long casts and deep retrieves even in fast moving water. Egg sac insert adds natural element that drives fish wild. Plated brass with a hammered finish reflects more light increasing fla

ABS Body with Soft PVC Tail
6-Point Stainless Plate Tail Locking System
Wide Tail-Kicking with Body Roll
Large Predator Gamefish
VMC® Coastal Black™ Treble Hooks

The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction wi

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal choice for col