Lures

Northland Stand-Up Fireball

Bite Me Jigs Tee Tots

The Moonshine Shiver Minnow exhibits a realistic darting action when jigged vertically. Moonshine's quality paint glows bright for extended periods of time. Great for open water or ice fishing.

Product Description

• Highly reflective "metallic" ball head
• Molded with Needle-Point hooks
• Features lifelike holographic "eye-balls" that reflect light

Get the drop on walleyes, saugers, perch, bass and more. Rig with live bait or a variety o

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft pla

The Google Eye Live Bait Jig creates the deadly combination of matching-the-hatch along with sight and sound to trigger aggressive strikes! It's Shockwave Rattle System has been designed to call fish in and trigger a bite. Cast it, Jig it, Twitch it, Rip

The NEW Deep-Vee Spin adds extra flash and vibration via the addition of a Willow Blade to the already legendary Deep-Vee jig. Sporting the keeled "DEEP-VEE" design thats thicker on top and thin on bottom to track straight and fall fast. It also features

TechSet® technical locking curve maximizes hook sets and locks fish in place. Oversized flat aspirin head shape enhances darting and rolling head motion when jigged. Low profile elongated bucktail fibers maintain shape and creates life-like action. UV BRI

Product Description

Designed with a sleek minnow head & features a “thumper” belly blade that flickers, flashes & flutters to lure fish and entice ‘em to strike
Blood red “Lip-Stick®” wounded bait hooks stimulate the bite
A specially desi