Ice Fishing Rods and Reels

Our quintessential walleye rod. If you are looking for just one rod to meet all your walleye needs, the Precision is the rod for you. Built on a solid carbon fiber blank and featuring a fast, light tip, the Precision is incredibly sensitive and perfectly

Ugly won't quit. Ugly Stik® Elite rods feature premium cork handles, Ugly Tech™ construction, Ugly Tuff™ guides, and the Ugly Stik® Clear Tip® design for the legendary toughness you've come to expect from Ugly Stik®. Paired with a graphite spinning reel w

The 40 inch Black Reign is a rod designed to serve multiple purposes. This rod was engineered to be that perfect for Large Lake Trout, Pike and monster Walleye’s!! Complete with a reinforced handle, recoil guides and a solid carbon blank, this rod was des

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stiks are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved compo

This rod is designed specifically for the monster head shakes and the hard pulls of lake trout and sturgeon. This is our largest and most stout ice rod. Built on a solid fiberglass blank with a moderate action it absorbs the fury of the largest fish in th

Plain and simple, the Katana Big Fish Rods are built to battle the biggest and toughest fish in any body of water. The solid graphite rod blank has the strength to handle the fish but is lightweight enough for anglers not to get tired holding a rod all da

Shakespeare® Contender® reels with an exciting new look and feel! Featuring a new reel design and eye-catching patriotic cosmetics, this series is sure to get anglers excited to hit the water.

Vulcan- The god of Fire.

The deep red translucent blank makes watching this rod fold over with the weight of a fish absolutely mesmerizing. Designed to target large predator fish with a medium-fast action fiberglass blank; featuring the new 2020 Oversi

The Panhandler is an absolute magic wand of a jig stick. This rod is considered by many accomplished anglers, to be the best engineered “Panfish” rod in the industry. Savvy guides on our staff are quick to point out that serious “Panfish” anglers need mor