Ice Fishing Rods and Reels

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stiks are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved compo

Plain and simple, the Katana Big Fish Rods are built to battle the biggest and toughest fish in any body of water. The solid graphite rod blank has the strength to handle the fish but is lightweight enough for anglers not to get tired holding a rod all da

Vulcan- The god of Fire.

The deep red translucent blank makes watching this rod fold over with the weight of a fish absolutely mesmerizing. Designed to target large predator fish with a medium-fast action fiberglass blank; featuring the new 2020 Oversi

• 18 inches long translucent fiberglass ultralight action rod

• Premium EVA corkalon handle w/ rings-Fast action fluorescent orange tip

• Fast action fluorescent orange tip

Shakespeare® Contender® reels with an exciting new look and feel! Featuring a new reel design and eye-catching patriotic cosmetics, this series is sure to get anglers excited to hit the water.

The next generation of Abu Garcia® Veritas® Ice rods feature improved, ultra-responsive 24 Ton graphite blanks to spot even the lightest bite. The Abu Garcia custom designed reel seat paired with EVA handles delivers hypersensitivity around the exposed bl

One of our most versatile rods, the Fusion is at home with panfish and walleye anglers alike. Featuring a solid carbon fiber blank for extreme sensitivity and feel. The tip of this rod has a slower action than most of our rods. It transitions to the backb

Cold Water Deadstick Ice rods feature a 1-pcs 24-ton carbon rod blank construction. Designed with a multi-colored rod tip, these rods offer improved bite visibility and are backed by a limited 1-year warranty.

Feel the Action of the new Fenwick HMG Ice rods. The solid graphite rods feature tapered construction with a faster tip for more action when fishing lighter jigs, as well as premium cork handles with ergonomic reel seats designed for increased blank conta