Ice Fishing Lures

The Puki's design is deceptively simple, but don't let that fool you.  It's built like a Sherman Tank, only smaller. The Puki is painted on both sides with several coats of premium glow and UV paint for a brighter, bigger profile.  It shows up ultra-brigh

When the new Hatchet Spoon hits the water, its intense rapid start & fluttering energy delivers maximum action and vibration, grabbing the attention of aggressive fish. We’ve dressed this spoon with a Marabou teaser tail, which conceals a super sharp VMC®

Nobody likes a cry baby! Introducing the VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick, or tip up. The unique wide profile and tear drop shape mimics fingerling sized baitfish and other aquatic food that

The Jointed Pinhead has been a staple in ice anglers tackle boxes for many years. The next generation of the Jointed Pinhead is here with the Jointed Pinhead Pro! The Jointed Pinhead Pro still has its sleek design with the joint in the middle for extra ac

The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish with its unique curved body and V-Shaped design. Large holographic eye, wide variety of holographic attractor and live baitfish patterns increase your odds

The VMC® Tumbler Spoon is the ultimate one-two punch lure. It’s unique “knuckle” bend offers a slow tumbling action for those finicky biters or when a subtle action spoon is critical to matching the behavior of neutral to negative fish. The knock-out

We all know how Wacky rigging attracts big bass – that’s no secret. It's the same for enticing monster panfish through the ice! Tungsten drops fast to get to those hungry fish as they feed. The Mustache Worm combines the juicy allure of a fresh egg sack w

Cause a commotion on the ice this winter with the Origami Blade flutter spoon. This unique multi-faced blade design maximizes action without spinning. The Origami Blade is finished with a premium, high-quality paint for an intense UV glow and increased re

The new Berkley® Fusion19™ Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High density tungsten allows for a smaller profile to entice light biting fish, while the needle point hooks increase penetration. Berkley® Fu