Jerkbaits

Balsa Core Copolymer Shell
Kicking Action Floating
Cast or Trolled Dives 1.8-2.4 m
Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks
Hand-Tuned & Tank-Tested

Following in the footsteps of the legendary Rapala Jointed®, the BX® Jointed Minn

DESCRIPTION
After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique, high-speed rolling balsa action – but the Berkley® Hit Stick has done just that. True balsa-like action with the weight, durability, an

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike.

Balsa Construction
Natural Minnow Profile
Classic Patterns
VMC® Black Nickel Hooks
Stainless Through Wire Construction
Hand Tuned & Tank Tested

Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallo

Suspending/Neutral Buoyancy
Long-Casting
Loud Rattles
Runs Straight and True
Cast or Troll
Premium VMC® Black Nickel Hooks
Three Superior Finish Styles
Hand Tuned & Tank Tested

Perfectly balanced, the Husky Jerk can be cast or trolled at any spe

FISH BEWARE!

The Zombie Maxx is an ultra-versatile lure with a slow sinking erratic swim action. It can be trolled, jigged, reeled-in and jerked to create an endless amount of presentations. For trolling and casting, the Zombie Maxx will run at the dep

Durable 2-Part Plastic with Integrated Lip
Highly Detailed Finishes
Responsive, Tight-Turning
Large Predator Gamefish
VMC® Coastal Black™ Treble Hooks

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then s

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike.

Based on Savage Gear’s wildly popular 4Play Pro, this new lure comes with a five-piece segmented body that gives it a remarkably fish-like S-curve action upon retrieve. Like most Savage lures, its photoprint fine detail is based on a 3D scan of an actual