Crankbaits

The Skinnystick has a unique slender shape, coupled with an innovative concave notched head which give it the ability to be fished super slow and at high speeds too! The Skinnystick can be trolled from 0.5mph to 3.5mph and will dive 21-24′.

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The jointed bait has an aggressive rolling action and is especially effective when trolled. Internal tungsten weight transfer.

Deep Diving Lip
Wide Tail Swimming Action
Balsa Wood Construction
Internal Rattle Mechanism
VMC® Black Nickel Treble Hooks
Hand-Tuned & Tank-Tested

Banana-style body swims with wide tail action. The Deep Tail Dancer features an enlarged, extreme d

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®

Featuring the ultimate in Flash Technology, the Reef Runner 800TF Flash Deep Diver is a deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates

NEW!!! The Generation 2 version of the PK Ridgeline Crankbait is here.

Unique Design of the PK Ridgeline Crank Bait is different from the others. It has a unique wobbling action along with attractive colors and load rattle chamber that trigger fish.

The Canadian Wiggler lure is our most widely used model around the world and is great for casting, trolling and hand lining. The lure is ideal for all game fish including walleye, pike, bass, salmon, trout and muskie, to name a few, and is used in both fr

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide tail action to entice fish to bite in a variety of conditions. Troll it slow or fast, the Gold Miner is ready t