Crankbaits

A deep diving 4″ rattling minnow bait designed to dive quickly with a wobble gamefish can’t resist. It’s “kicking” action hunts down the big ones while the body creates a perfect image for even finicky fish.

The Skinnystick has a unique slender shape, coupled with an innovative concave notched head which give it the ability to be fished super slow and at high speeds too! The Skinnystick can be trolled from 0.5mph to 3.5mph and will dive 21-24′.

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The jointed bait has an aggressive rolling action and is especially effective when trolled. Internal tungsten weight transfer.

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod shaking, tail-thumping action. "Clicking" sound system is tuned to deliv

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®

NEW!!! The Generation 2 version of the PK Ridgeline Crankbait is here.

Unique Design of the PK Ridgeline Crank Bait is different from the others. It has a unique wobbling action along with attractive colors and load rattle chamber that trigger fish.

Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast

This mid-running crankbait is available in three sizes with varying diving depths. The #5 dives 5’ to 12’; the #7 dives 8’ to 16’; and the #8 dives 14’ to 21’. All are formed of balsa through the unique Heat Compression Molding (HCM) process and feature a

Scattered walleye and zander anglers in North America and Europe have learned that by weighting trolling lures for neutral buoyancy they can slow trolling speeds but maintain desired running depths and can keep inside-line baits running in the prime zone