Collection

The Google Eye Hair Jig features our patented “Glass Rattle” Shockwave System designed to call fish in and trigger more bites. Hair Jigs glide while other jig combinations fall faster. Bucktail is easier for fish to see because it falls slower. Bucktail h

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip” shaped tail

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!

Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material p

A killer for walleyes, saugers, perch, bass and pike. Tip with a minnow, leech or half crawler. Attach stinger hook on top of bait to minimize fouling. Ideal for shallow-water casting and dragging through sand grass, rocks and rubble. Also deadly around w

A killer on crappies, perch, walleyes, pike and trout. The New Eye-Ball Spoon features a lifelike Taxidermy eye that provides a target for predator fish to strike. The eye sits on a compact lead body that falls fast so you can get to the fish quickly. A v

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series. An MGL Rotor highlights the a

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small, pivoting metal piece that clicks against the spoon's body during r

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology provides superior strength, roundness and line consistency. 832 Advanced Superline has 8 fibers (7 HMPE fibers pl

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kick