Collection

Long sleeve polyester sun shirts, provides excellent UV protection, helps form a barrier against the sun.  Polyester fabric is fast drying with good air permeability, which can be quickly absorbed and dried.

Great for any outdoor activity such as fishi

Casting giant musky plugs all day can take a toll on the angler. Not with Magnum® Musky rods. These rods are very powerful, making easy work of casting and hauling in giant musky. The 2 piece versions are very convenient for anyone fishing in smaller boat

Ulterra’s Auto Stow/Deploy and Power Trim has been helping anglers make more out of their days on the water for years. Now this easy to use motor has been completely re-imagined to handle even tougher abuse. The new QUEST series of dual 24/36 volt brushle

Redesigned from the ground up, the Revo X spinning reel has been engineered to deliver unmatched performance and durability. It combines a Zenon inspired A-SYM body design to minimize the body size and optimize weight and balance with the AM-G fully machi

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for entry and experienced anglers alike, the Sahara series incorporates Shimano’s HAGANE Gear for increased durability wi

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike.

Behold, a new standard in freshwater to inshore spinning reel offerings, the Kage MQ LT. The word Kage is derived from the Japanese for "In The Shadows."

The Kage MQ LT is available in five sizes from a 1000 model for panfish and smaller freshwater f

Ice fishermen have a fabulous new tool for those times when the fish are a bit more neutral and slow is the way to go. Constructed from lightweight tin and engineered with a distinctive bend, Lindy’s new Quiver Spoon descends slowly through the water colu

Hyper Hammer's patented tail design is made with soft silicone that won't shatter or break when met with hard bottom contact or aggressive fish strikes. Silicone tail is 360 degree tunable to allow the angler to fish two different tail positions that gene