Collection

Tough, yet soft outer body, to give it the feel that matches the life-like swimming action. Internal weights for ideal swimming action and long casting. Paired with a variety of colors and patterns with holographic swimmin’ flash foil for added visibilit

Bite Me Jigs Tee Tots

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and

A PROFESSIONAL GRADE MONO - EXTREME STRENGTH, SENSITIVITY ANDCONTROL
Ultra Strong and Thin - Our highest strength-per-diameter mono -wet or dry
Ultra Sensitive - Super sensitivity for detecting light bites

Professional grade Trilene Sensation has bee

Discover the convenience of our Easy Change Clevis. This innovative tool allows for quick and hassle-free attachment and detachment of your blades, making it easier than ever to switch between blades while on the water. Crafted for durability and ease of

High performance rods with a sleek contemporary design at a great price.

A blend of quality materials with actions designed by Paul & Gregg Thorne and the Two Brothers Innovations team are perfect for pursuing panfish, walleye, bass, muskie & more.

With lengths and actions created specifically for Salmon and Steelhead, Ugly won't quit. The Ugly Stik® Elite series features 35% more graphite than Ugly Stik® GX2™ for a lighter weight rod, while maintaining the legendary toughness you've come to expect

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a result of this ma

The Shimano® Convergence Ice Rod has an IM7 graphite construction for a lightweight and highly sensitive feel. Custom cork handles make this rod fishable all day