Offers

See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structure in real-time, powered by the unmatched detail of MEGA Imaging®. This U.S. Patent Pending technology provide

Overview
Only Ulterra™ features Auto Stow/Deploy and Power Trim, as well as your choice of i-Pilot or i-Pilot Link, and a multi-function foot pedal. You can stow, deploy and trim Ulterra from the remote or the foot pedal, meaning you never have to touch

Overview
What makes Terrova® so popular? Start with i-Pilot GPS trolling system, including Spot-Lock. 80 pounds of thrust and effortless Lift-Assist Design. All together, it's a trusted motor with huge innovations that doesn't quit. What's not to love? S

Overview
Reliable. Capable. And fully able to handle anything a day of fishing brings. PowerDrive™ shows up to the launch ramp every day with big-time technology, trusted power and easy operation. And with a mount that's tough, sleek and built to take a

The Salmo Chubby Darter is a must-have for all serious anglers! This slow-sinking vertical wobbler excels below the ice but is as strong in open water. The body's unique design allows the Chubby Darter to "walk" several feet as it loiters in the water col

Lighter now, but tougher than ever, the StrikeMaster® Lithium 40V Ice Auger does an amazing job for the diehard ice troller. This durable electric auger does everything a gas drill does, quickly and quietly, and the 40V powerhead is now joined to the ligh

Individually hand painted, factory tuned and tank tested, the floating Boogey will make a believer out of you. This bait features a quivering, tail slashing, rattling rumble that game fish can’t resist. The wide horizontal profile creates a large target

Rapala Rap-V Blade Bait Coming Soon

Metal frame with durable plastic body
Internal scales and metalized flash foil
Two-hole line-tie
Distinctive loud BB rattle system
Instant tight vibration on lift or retrieve
VMC black ni

Description

The Zack Attack is a simple and highly effective jig. This diamond shaped jig has a hole in the middle allowing it to freely move up and down the line when jigged. It spins and darts as it sinks creating excellent action and vibrations that