Rapala

The Retractable Line Scissors features a hidden cutting area for safety.

Never run out of power. With up to 30 minutes of true run time, a backup or replacement battery assures that there will always be enough power to keep on filleting. Charge one battery while the other is in use.

Casting giant musky plugs all day can take a toll on the angler. Not with Magnum® Musky rods. These rods are very powerful, making easy work of casting and hauling in giant musky. The 2 piece versions are very convenient for anyone fishing in smaller boat

The Rapala® SmartHub® is the ultimate, versatile system that gives you endless options to interchange and adjust for your needs. A single SmartHub can be used independently or choose the Track to easily expand your accessory options.

Mounted to your rod handle for quick and convenient charging of glow baits. Ultra Violet L.E.D.s create peak brightness from glow baits. Compact design allows you to fish like it's not there.

Rattlin' Minnow Spoon® features a unique construction that combines the silhouette of a minnow with the action of a spoon. Wide, irregular sweeping action to create flash. Internal rattle chamber emits additional noise and vibration. Built with a heavy-du

Rapala Rap-V Blade Bait Coming Soon

Metal frame with durable plastic body
Internal scales and metalized flash foil
Two-hole line-tie
Distinctive loud BB rattle system
Instant tight vibration on lift or retrieve
VMC black ni

These Mini Split Ring Pliers make it a snap to change out or replace hooks on your favorite lures. Comfortable soft grip handles provide enough leverage and grip needed to easily get it done. Removable leaf spring allows one-handed operation, includes

Must-have tool for removing hooks, rigging and knot tying. Built-in scissors, oversize thumb holes and hand lanyard.

Made of Stainless Steel
Firm Grip
Built-In Scissors
Soft-Grip Handles
Oversized Thumb Holes
Locking Ha