Products

The Cicada, with its "bug-like" appearance and concave blade, produces unmatched vibration patterns when retrieved and a darting flutter action on the fall. A proven fish catcher! Available in 1/8, 1/4, 1/2, 3/8 and 3/4 oz. sizes.

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and bass when they're holding in the medium depths. Measuring 4-3/4-inches in length and weighing in at 5/8 ounce

SLX offers tournament level performance at a price that all anglers can afford. With versatile actions throughout the lineup, there is an SLX to cover any technique. SLX rods feature an attractive and sensitive carbon foregrip, as well as a Shimano custom

Coast to Coast, The Jerk™ is the Canadian Staple shape, mimicking any forage minnow and taking the heat from all predators.

Super TPE (Thermoplastic Elastomer) - Floating plastic with extra stretch and durability. Heat and Cold Resistant (Holds softne

This isn't your grandpas old grub! The 3 inch Northland Eye-Candy Grub features Northland's New Super TPE material. Super TPE provides more action, flotation, and durability that keeps this finesse grub moving all day long. Paired with a realistic body de

Product Description

Internally weighted rattle chamber emits sonic vibration and sonars
Flat-head design for tight wiggling action
Designed for vertical jigging or cast & retrieve

Rip your way to more panfish, perch, pike, walleyes and

These fine new reels reflect the sophisticated engineering and design that has vaulted spinning reels on to the center stage of the bass fishing world. The Zaion Body is composed of a “high density” carbon strain material that is lighter and stronger than

The workhorse of the PowerPro line-up: it is value priced, and a great performing all around low stretch line. The PowerPro line is constructed with ultra-strong braided Spectra fiber, which is treated with the Enhanced Body Technology to create an incred

Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull point for optimal tracking and natural presentation for swimbaits and other soft pla