Products

The Lew's Speed Sticks, in addition to bass models, offer a wide selection of lengths and actions specifically designed for walleye and trout/panfish. Anglers will enjoy premium IM8 graphite blanks, Lew’s exclusive skeletal reel seats, and Fuji Concept O

The Sellus series is designed for modern anglers and features a powerful, lightweight blank for all-day fishing comfort and control. Sellus breaks the mold ushering in a new era of bass fishing for those bold enough to seek adventure.

For the 2023-24 ice season, the new 1/8 oz V-Rod features an all-steel frame with a lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic covering for the ultimate durability & hyper realistic & sharp pain

The Deep-Vee Bucktail Jig sports a keeled “DEEP-VEE” design that’s thicker on top and thin on bottom to track straight and fall fast. It also features large eyes that exude a “match-the-hatch” realism. Dressed with bucktail on the back end this jig can be

Weighing in at only 6.5 ounces and packed with Shimano's most advanced technology, the Shimano Chronarch MGL casting reel delivers the top-level performance tournament and enthusiast anglers require. More advanced than ever before, its lightweight MagnumL

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24-Ton Multi- Modulus graphite, the carbon composite blank is lightweight, sensitive, and durable.

Ugly won't quit. Ugly Stik® Elite rods feature premium cork handles, Ugly Tech™ construction, Ugly Tuff™ guides, and the Ugly Stik® Clear Tip® design for the legendary toughness you've come to expect from Ugly Stik®. Paired with a graphite spinning reel w

Black Stainless Steel Rolling Swivel has a stainless steel rings & body and is saltwater ready. Helps eliminate line twist.

Stainless Steel Rings & Body
Saltwater Ready
Eliminates Line Twist

Overview
MEGA Side Imaging Transom Mount Transducer supports MEGA Imaging/455kHz and Dual Spectrum CHIRP 2D Sonar with a CHIRP range of 150-220kHz. Includes built-in temperature sensor, rugged composite design, impact-release mounting bracket and 20' cab