Products

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definition colors that mimic real bait. Its anatomically correct tail mimics live baitfish and is deadly on bass and

Resin sealed swivel and blade for maximum rotation and flash. The new VMC® 7548 Bladed Hybrid treble hook, features a premium quality small Willow blade. The Blade is connected to the base of the treble by a swivel ensuring a smooth 360 degree rotation. T

Ultra smooth 8 carrier braid
Innovative cold-fusion process
Translucency for near invisibility
Extremely high strength-per-diameter
Amazingly thin and sensitive
High pick count for roundness and durability

The best of Spide

Plain shank hook with ringed eye and curved point, offset, nickel & Bronze

Overview

The HELIX 9 CHIRP MSI+ GPS G4N features a 9" display, MEGA Side Imaging+, MEGA Down Imaging+, Dual Spectrum CHIRP Sonar and internal GPS with Humminbird Basemap. As with all HELIX G4N models, this HELIX 9 includes standard features such as Aut

Balsa Core Copolymer Shell
Kicking Action Floating
Cast or Trolled Dives 1.8-2.4 m
Multi-Species Gamefish
VMC® Black Nickel Round Bend Hooks
Hand-Tuned & Tank-Tested

Following in the footsteps of the legendary Rapala Jointed®, the BX® Jointed Minn

Aggressive action
Blunt Nose deflects off structure
Maximum sound and vibration
Lipless sinking bait
Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fri

Dyneema® PE Microfiber construction is strong, smooth and round
Fluoropolymer Treated microfibers - shoots through guides like a bullet!
Whisper quiet for "Stealth Attacks"
Resists diggin in on reels

SpiderWire Stealth® is made from

Berkley Forward Braid