Products

This unique, innovative lure is designed to attract fish from a distance with its angled mirrors that create bright flashing, with vibrant color options and a built-in rail & rattle sound chamber. The slower fall allows the flash mirrors to shimmer and sh

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kick

Ulterra’s Auto Stow/Deploy and Power Trim has been helping anglers make more out of their days on the water for years. Now this easy to use motor has been completely re-imagined to handle even tougher abuse. You can stow, deploy and trim Ulterra from the

BLANK
PRIMARY MATERIAL SCIII+ Carbon Fiber

GUIDES
RING MATERIAL Stainless Steel
FRAME MATERIAL Stainless Steel

REEL SEAT
PRIMARY MATERIAL Nylon
PRIMARY NUT MATERIAL Nylon
SECONDARY NUT MATERIAL Premium Eva

HANDLE
PRIMARY MATERIAL Super

Representing the rich rod building history of Fenwick, the Fenwick® Eagle® rod series features proven Classic Fenwick Actions for targeting nearly any species. Built from 24-Ton graphite and with the accumulated knowledge of seventy years of tinkering and

The Google Eye Hair Jig features our patented “Glass Rattle” Shockwave System designed to call fish in and trigger more bites. Hair Jigs glide while other jig combinations fall faster. Bucktail is easier for fish to see because it falls slower. Bucktail h

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the anti to give the angler the control to react to the fish, test its mood and produce a strike!

Newest addition to the tickle series from Kalin’s. Tickle Shad comes in two sizes that are ideal for walleye and bass as well as many other gamefish species. Tickle Shad features a baitfish shaped body coupled with appendage tipped ribs to create a hyper

TEN REFLECTIVE SURFACES Perfect balance... The brilliant flash of genuine silver plating. Hot colors... Polished brass blades... Ten reflective surfaces to attract fish and make them strike... Mepps craftsmanship from its bright eye to its razor sharp hoo