Products

7" Monofilament snell with a baitholder hook

Aberdeen with ringed eye, non-offset

Molded swimming lip in jig head.
Hanger for optional trailer hook.
Toe-in boot tail design.
Upscale designs, finishes and exclusive 3D holographic eyes.
Easy-to-rig with entrance and exit holes indicated on lure body.
Phthalate-free body.

The 360G

Durable 2-Part Plastic with Integrated Lip
Hard Ripping Flash and Hard Stopping Action
Dual Control System
Hard Plastic Boot Tail
Multi-Species Gamefish
VMC® Black Nickel Fine Wire Hook

The RipStop™ tail design creates a fast-ripping, flashing swi

Balsa Construction
Natural Minnow Profile
Classic Patterns
VMC® Black Nickel Hooks
Stainless Through Wire Construction
Hand Tuned & Tank Tested

Still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallo

Jointed Body
Suspending
Loud Rattles
Runs Straight and True At Any Speed
Cast or Troll
Premium VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

The Jointed Deep Husky Jerk swims with the Classic Rapala “wounded minnow” wobble and an exaggerated t

Deep Diving Lip
Wide Tail Swimming Action
Balsa Wood Construction
Internal Rattle Mechanism
VMC® Black Nickel Treble Hooks
Hand-Tuned & Tank-Tested

Banana-style body swims with wide tail action. The Deep Tail Dancer features an enlarged, extreme d

Durable 2-Part Plastic with Integrated Lip
Highly Detailed Finishes
Responsive, Tight-Turning
Large Predator Gamefish
VMC® Coastal Black™ Treble Hooks

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then s

Tall, skinny body shape
Distinctive loud BB rattle
Lipless design
Hard vibrating action
VMC® Black Nickel Hooks
Textured Scale Body

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rock