Products

Traditional proven shape
Replaces live leeches for durable, long lasting results
Great action on slow retrieve

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation i

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and wide wafting tail, X-Rap® Otus is the ideal choice for col

Durable 2-Part Plastic with Integrated Lip
Highly Detailed Finishes
Responsive, Tight-Turning
Large Predator Gamefish
VMC® Coastal Black™ Treble Hooks

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then s

Large Shad Profile
Precision Balance Design
Environmental Zinc Weighted
Glow Colors
Single Reversed VMC® Hooks
VMC® Center Treble and Eyelet

The Jigging Shad Rap® has a more pronounced movement, with slow circle down action. Raising in a sharp ''s

Tall, skinny body shape
Distinctive loud BB rattle
Lipless design
Hard vibrating action
VMC® Black Nickel Hooks
Textured Scale Body

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rock

Balsa Body
Scatter Lip Design for Evasive, Erratic Swimming Action
Classic Shad Rap Profile
Non-Rattling
High buoyancy
True Multi-Species Gamefish Appeal
Premium Black Nickel VMC® Hooks

The ultimate baitfish shape just got a bad attitude. Observi

Hollow core for lifelike feel and incredible action
Still more durable than live nightcrawler
Deadly finesse style and clear water tactic
The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! trul

Great on spinner rigs and weedless jigheads
Excellent for walleyes and bass
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the

Ideal jig trailer for finesse fishing on slow moving jigs
Double Tails designed for quick swimming action on slow retrieve

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an ir