Products

The Mustad High-Speed Multi Link Swivel range is designed for trolling, especially high-speed trolling, to eliminate line twist and make a dependable and strong link between the main line and a leader. The special design will also send bubbles over the tr

The Mustad Demon® Wide Gap Perfect Circle Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features

a 1X extra heavy wire and 2X extra short shank, making it per

The genius Mustad Fastach™ connector is made from Mustad´s own UltraPoint™ wire technology. The Mustad Fastach™ connector lets you change hooks or leaders in seconds with a simple twist

We’ve been a family-run company for 30 years, listening to our customers’ needs the entire time. Yep, we still pick up the phone when you call. And thanks to your feedback we’re able to introduce new fish-catching baits each year.

This year we’re happy

New paint patterns and wickedly-sticky hooks make a great bait better!

Since its introduction a few years ago, the Pro Series Slender Spoon has fast become one of the most popular ice baits of all time.

With its erratic, slow flutter on the fall act

For years P-Line Original Leader has set the standard for the serious fisherman. Its combination of supple feel, knot strength and abrasion resistance makes it one of the most dependable leaders available in the market today. It's great for trolling lures

Sufix Performance V-Coat Tip-Up Line Line is made with high tenacity polyester braid known as HTP™which provides exceptional abrasion resistance, durability, low stretch, and diameter-to-strength ratios. The Hydro Fusion Process™ensures fast sinking s

Sufix Elite™ has unbeatable strength and easy handling. Superior tensile and knot strength due to Micro Resin Technology. It handles better and casts with ease due to a proprietary extrusion process. With G² Precision Winding™ (4-20 lb; excludes 3000 yd

40% SOFTER1

Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It’s virtually invisible, with advanced hook-setting power, smooth casting and great knot strength.