Products

MEDIUM RUNNER The Black Fury was introduced in 1962 and became an overnight hit. To this day the only Mepps lure that is more popular is the original Aglia introduced in 1938. The Black Fury offers a medium depth running blade on a black muted background.

Not all fluorocarbons are created the same. To produce the perfect fluorocarbon you have to start with the best raw materials attainable, which is the foundation for our new Shinsei fluorocarbon. By using the purest, cleanest fluorocarbon crystals availab

Original Storm design
Deep body and flat sides
Darting action with pronounced flash
Imitates many baitfish including shad, shiners and herring

This multi-species shallow running crankbait, with its detailed scale pattern, imitates many baitfish incl

The XPLORE Series is lightning-quick and laser-focused on anglers’ favorite features. Find your fishing spots faster with included LakeMaster and CoastMaster charts. Sync 10,000 fish spots with custom colors and icons to your phone through a new waypoint

Pokey's Trucker Hats

Authentic men's mesh trucker cap
Adjustable snapback closure
Mesh allows you to stay cool and comfortable
Signature screen printed logo on front

The new Fenwick® Elite series is our most complete series of technique specific fishing rods to date. Creating a collection of rods that covers this many species, regions, and applications required us to dig deep into our more than 70-year rod building ex

Scattered walleye and zander anglers in North America and Europe have learned that by weighting trolling lures for neutral buoyancy they can slow trolling speeds but maintain desired running depths and can keep inside-line baits running in the prime zone

Offering an efficient and effective way to store and manage all of your favorite Spybaits and Verticle Jigs, the Plano EDGE V Jig Spy 3700 Box expertly houses up to 52 individual baits.

Eyecon® trolling rods feature moderate actions created with a dynamic blend of premium SCII graphite and super premium, 100% linear S-glass. The result is a superior trolling series for walleye anglers.