Products

Feel the Action of the new Fenwick HMG Ice rods. The solid graphite rods feature tapered construction with a faster tip for more action when fishing lighter jigs, as well as premium cork handles with ergonomic reel seats designed for increased blank conta

Unfold perfection with the 7” Tapered Flex Folding Knife. Derived from our iconic 7” Tapered Flex, the NEW 7” Tapered Flex Folding Knife is designed for anglers who live a lifestyle of adventure and require a highly portable folding fillet knife that is b

The ReelBait ® Flasher Jig is the first and only neutral balanced jig on the market. This unique head shape, hook placement, and tail assembly all combine to make this the ultimate jig.

It will not roll over, it hangs horizontally, it acts as a stand u

Based on Savage Gear’s wildly popular 4Play Pro, this new lure comes with a five-piece segmented body that gives it a remarkably fish-like S-curve action upon retrieve. Like most Savage lures, its photoprint fine detail is based on a 3D scan of an actual

Marcum’s Pursuit Camera sets the new standard in mobility, while adhering to technological innovations our cameras have always led with. A FULL HD Image Sensor (1920X1080p) offers industry-leading display precision, packing a punch in a pocket-sized 5” L

Non-adhesive tape for attaching reels and more. Combine your favorite reel to you favorite rod with confidence. Having a solid connection between the two is important to landing the fish of your lifetime. No more messy adhesive residue which is easier on

The Magnum Chekai™ is great for walleye and other gamefish - plus deep water perch and other panfish. Whether you are looking for a heavy jig to bump rock or mud to attract fish or a deep water option, the Magnum Chekai™ is the right jig for the job. Av

Add a Pro Finesse Drop Chain to your favorite spoon and create your own custom dropper rig!

Proprietary Gel Phase Technology™ process produces the ultimate handling, performance and clarity essential to the most discriminating anglers.

Maximization of the fluoropolymers through precision processing creates an easy handling, super-sensitive an