Products

The XPLORE Series is lightning-quick and laser-focused on anglers’ favorite features. Find your fishing spots faster with included LakeMaster and CoastMaster charts. Sync 10,000 fish spots with custom colors and icons to your phone through a new waypoint

The Laser SG1 series features premium IM6 graphite blanks, which improve performance by taking some weight out, increasing sensitivity and improving overall rod-to-reel balance. Guides are black-coated stainless steel frames with aluminum oxide guide ring

FUEGO LT is ZAION V carbon-fiber body, not a nylon-based plastic that you see in other manufacturers’ reels at this price-point. The new FUEGO stands alone in the marketplace at this price. You also get some weight reduction (3%-5%) as a result of this ma

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 Bias and Braiding-X blank construction to prevent rod twist for longer casts, added sensitivity and more hoo

Delivering JDM like styling and performance at an unbeatable price point, the Daiwa Fuego Spinning Rods offer anglers a value that anyone can afford. Featuring Daiwa’s HVF Blank Technology, the Daiwa Fuego Spinning Rods provide a sleek design and are made

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The shallow model is an erratic jerkbait with suspending capabilities and is deadly for Bass and Pike.

With a Graph Glass screen protector installed on your GPS or fish-finder you can rest assured that your investment is protected from impact damage. Graph Glass is made from the highest grade Japanese quality glass, offering you premier strength and transp

The Glo-Shot® Fire-Belly Spoon relies on its proven exposed light-stick model that
provides anglers a powerful Red, Green, or Chartreuse glow which lasts over 8
hours. In dark or stained water, the glo-sticks have already proven their worth in a
host o

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.

More guts than any other knife, this is the one that taught the world to fillet. A favorite since the early days of Normark® with over 100 million sold to date, this kni