Products

Crafted for anglers who demand precision and power with every cast, these combos are engineered with the latest materials and innovative design. They deliver exceptional strength, sensitivity, and performance, ensuring you stay ahead of the game. With sea

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger.

Enticing Tail-Kicking Trailer Action
Nose Hook, Weightless Texas Rig, Belly-Weighted Hook, or Use as a Soft Plastic Jerkbait Which Falls

Continuing a legacy of pursuing reduced weight, lower start-up inertia and enhanced sensitivity, the Shimano Vanford A elevates the MagnumLite lineup of spinning reels with technology passed down from Shimano flagship series. An MGL Rotor highlights the a

Ulterra’s Auto Stow/Deploy and Power Trim has been helping anglers make more out of their days on the water for years. Now this easy to use motor has been completely re-imagined to handle even tougher abuse. The new QUEST series of dual 24/36 volt brushle

Another new addition to the tickle series from Kalin's. Tickle Worm features a slim four inch body in which variable length appendages are joined with evenly spaced ribs for a hyper realistic fish like profile that produces movement and action that is irr

Load up your tackle box with this one of a kind rattling shad style bait. Aggressive action, rock hard finishes and the deepest diving in its class enable this lure to hunt down the big ones! The Ripshad 44 Mag can be trolled to depths of up to 30’, cast

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The Mayor™ is a swimbait you can leave tied on all season long to handle almost any situation on any body of wat

Step up to the next level of attainable high-performance baitcasting with the SLX XT. This Shimano reel boasts a compact, strong HAGANE Body, durable brass gears and Shimano’s reliable SVS Infinity Brake System.

Shimano's state-of-the-art HAGANE Gear technology lies at the heart of the redesigned Sedona FJ spinning reel. Incorporating HAGANE cold-forging technology into the Sedona FJ gives it a step up from other reels in its class and provides long-lasting smoot