Products

The Daiwa TD Eye Rods represent a pinnacle of innovation and precision in fishing gear, especially crafted for walleye anglers. At the core of these rods is the High Volume Fiber (HVF) Technology, a hallmark of Daiwa's commitment to lightweight yet strong

Proven deadly on walleyes, saugers, perch and other predators. Short-shank Fire-Ball® design produces a compact live bait presentation ideal for vertical jigging with a minnow, leech or half a nightcrawler. Attach Sting’r Hook to Trailer Hitch at base of

Unlock the true potential of your jig and plastic fishing techniques with the IDENTITY Technique Specific Series Rod.

Meticulously engineered for Midwest walleye anglers, this 6 feet 10 inch perfectly balanced rod is the epitome of finesse and precisio

Overview
You can't wait for the next cast, the next catch and the next trophy mount. With Vantage®, you don't have to. Its innovative design delivers fast, effortless control of stow and deploy, steering and backtrolling. Better fishing — in an instant.

Crank Bait Snap Weight Clips are an essential accessory for anglers looking to enhance their fishing experience. These clips provide a quick, secure way to attach additional weights to your crankbaits, allowing you to adjust the depth and presentation of

The XPLORE Series is lightning-quick and laser-focused on anglers’ favorite features. Find your fishing spots faster with included LakeMaster and CoastMaster charts. Sync 10,000 fish spots with custom colors and icons to your phone through a new waypoint

The 2B Genesis Series offers exceptional performance at an affordable price. This rod series uses precision engineered materials to create a perfectly balanced and extremely sensitive fishing tool. Rod actions crafted by Gregg & Paul Thorne are matched wi

FISH BEWARE!

The Zombie Maxx is an ultra-versatile lure with a slow sinking erratic swim action. It can be trolled, jigged, reeled-in and jerked to create an endless amount of presentations. For trolling and casting, the Zombie Maxx will run at the dep

Swims on both retrieve and free fall with an enticing slow body roll and exaggerated tail swing.