Lures

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!

The Rattlin’ Puppet Minnow® brings the noise with a glass rattle and audible carry through water, all
without killing its famous action. Anglers have long noted the benefits of vibration and additional sound in
their baits, as fish cue on auditory clues

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenie

Don't be left behind! Stock up now on the hottest walleye baits going, at a great price. The Berkley Scented Flicker Shad® Pro Pack gives you 3 identical hardbaits in top colors, each with a patent-pending Scent+ Pocket designed to accept a dose of Gulp!®

Hyper Hammer's patented tail design is made with soft silicone that won't shatter or break when met with hard bottom contact or aggressive fish strikes. Silicone tail is 360 degree tunable to allow the angler to fish two different tail positions that gene

Hyper Hammer T.T.'s soft silicone tail is removable and can be replaced with new tails in different colors allowing anglers to truly customize their presentation to achieve maximum results.