Products

The key new feature of the 2019 Avenger series is the addition of the CFR technology. The CFR, or Cyclonic Flow Rotor creates a “cyclonic” airflow which significantly increases air flow through the rotor creating a faster drying time if the reel should b

The Maki Chunki was developed to look like a Crayfish since we know fish love Crayfish. This plastic can be rigged in multiple different ways to get fish to bite. Anglers can simply thread it through the jig hook, nip hook it, or reverse hook. Any way you

Mounted to your rod handle for quick and convenient charging of glow baits. Ultra Violet L.E.D.s create peak brightness from glow baits. Compact design allows you to fish like it's not there.

Shimano made waves in the ice-fishing world in 2018, and the efforts continue for 2019/20 ice-fishing season with its ‘next level’ ice rods now offered in the Sedona Ice-Fishing combo line-up. All matched with a Sedona ultralight 500 size spinning reels w

We all know how Wacky rigging attracts big bass – that’s no secret. It's the same for enticing monster panfish through the ice! Tungsten drops fast to get to those hungry fish as they feed. The Mustache Worm combines the juicy allure of a fresh egg sack w

Shakespeare® Contender® reels with an exciting new look and feel! Featuring a new reel design and eye-catching patriotic cosmetics, this series is sure to get anglers excited to hit the water.

Feel the Action of the new Fenwick HMG Ice rods. The solid graphite rods feature tapered construction with a faster tip for more action when fishing lighter jigs, as well as premium cork handles with ergonomic reel seats designed for increased blank conta

A lightweight and adjustable drag make the Gravity Reel comfortable, versatile and easy to operate. The adjustable drag system lets anglers change the drop rate to fit different fishing tactics and jig weights. And with a lightweight graphite construction

The LIVETARGET Yellow Perch collection has become a staple to all hardcore Northern anglers. The jointed bait has an aggressive rolling action and is especially effective when trolled. Internal tungsten weight transfer.