Products

The Swedish Pimple is a superb jigging lure that has been popular with fishermen since 1955. This type of lure has been widely used in Sweden for over 100 years with exceptional results on both fresh and salt-water fish. Jig it, summer or winter!

Ice fishermen have a fabulous new tool for those times when the fish are a bit more neutral and slow is the way to go. Constructed from lightweight tin and engineered with a distinctive bend, Lindy’s new Quiver Spoon descends slowly through the water colu

New HD7i-125 Gen2 with full 1080p HD resolution and image-clarifying True-Color technology plus battery power saver mode. Outfitted with Aqua-Vu’s modular XD Camera with Quick Attach, the HD7i-125 High-Definition Underwater Viewing System displays rich, c

Cold Water Deadstick Ice rods feature a 1-pcs 24-ton carbon rod blank construction. Designed with a multi-colored rod tip, these rods offer improved bite visibility and are backed by a limited 1-year warranty.

Mounted to your rod handle for quick and convenient charging of glow baits. Ultra Violet L.E.D.s create peak brightness from glow baits. Compact design allows you to fish like it's not there.

Shimano made waves in the ice-fishing world in 2018, and the efforts continue for 2019/20 ice-fishing season with its ‘next level’ ice rods now offered in the Sedona Ice-Fishing combo line-up. All matched with a Sedona ultralight 500 size spinning reels w

The StrikeMaster 40v 6ah Lithium Battery with USB is a replacement battery for 40v ice augers of the same brand. The battery incorporates an internal Battery Management System meant to extend its life and includes a convenient (dare we say necessary) USB

Pairing Pflueger® Trion® reels with Fenwick® HMG® Ice rods, Trion® Fenwick® HMG® Ice Spinning Combos offer features and performance that will impress over and over again. Fenwick's rich heritage as a premiere rod builder connects tradition with modern com

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it 5X's tougher than conventional braided lines. It has a smoother, more supple feel for a longer casting FireLine