Products

Wide Swimming Action
Suspending
Rhythmic Rattle
VMC® Black Nickel Hooks
Hand Tuned & Tank Tested

A plastic, jointed version of the legendary Shad Rap that sends out a “distressed-minnow” signal loud and clear. Slightly exaggerated action converts o

Unique Wobble
Rattling & Suspending
Long-Casting
Premium VMC® Black Nickel Hooks
Hand-Tuned & Tank-Tested

Plastic version of the original Shad Rap is a little heavier for easier casts in wind. Slightly different “wobble” with a cadence-type rattle

Each bait has a natural presentation in action, scent, and taste
Replaces live Minnows for durable, long lasting results
Expand your strike zone with Gulp! scent dispersion than plastic baits
Assortment includes 3" Minnows in Emerald Shiner, Pumpkinsee

Looks, tastes and feels real
Stores in tackle box
Expand your strike zone with Gulp! scent dispersion

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ba

Lifelike imitation of a nightcrawler pinched in half
Non-floating version great under a bobber or on spinner rigs or split shot rigs
Available in a convenient resealable zipper bag

The extreme scent dispersion of Gulp! expands the strike zone allowin

Big time upgrade of a proven bait
Three sizes to cover all your tube needs
Innovative colors plus scent and flavor

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisti

Pro designed
Size, profile, and dive depth imitate real shad
Weight transfer for bullet-like casts
Individually tank tested
Equipped with sharp Fusion19™ hooks

Berkley® has worked with the Pros to design multiple sizes of Flicke

A PROFESSIONAL GRADE, 100% FLUOROCARBON LEADER MATERIAL
Nearly Invisible - Similar refractive index as water so fish can't see it
Optimal Impact Strength - Proprietary 100% PVDF formula specially processed for the ultimate in impact strength

Sleek performance wrap frame
Durable injected hinges
Soft grip nose pads
Polarized lenses

SpiderWire® Web Spinner sunglasses are sleek and lightweight. Fitted with soft grip nose pads, this frame is both stylish and comfortable. Not