New Products 2025

Northland Fishing Tackle’s Tungsten Short-Shank Jig uses Northland’s legendary Short-Shank Fire-Ball® Jig design in a Tungsten offering. Molded from Tungsten which is 30% more dense than lead, this jig has a faster fall rate and less drag in the water. Th

Seek and Destroy! This bait was designed to fish while using Electronics “Live technology” to cover water quickly and always have your bait in front of fish. Times are changing with advanced electronics and we the angler need to change how we seek fish an

Proven to consistently catch walleyes, jumbo perch and other gamefish. Deeply cupped, slow-revolving design produces maximum flash, sound and vibration to attract predators in all conditions. Choose “holographic” Baitfish-Image® color patterns to mimic pr

The Google Eye Hair Jig features our patented “Glass Rattle” Shockwave System designed to call fish in and trigger more bites. Hair Jigs glide while other jig combinations fall faster. Bucktail is easier for fish to see because it falls slower. Bucktail h

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added realism especially in translucent colors with unmatched stomach detail. Drip Minnow features a “drip” shaped tail

It's hard to beat a live bait, but Northland's Eye-Candy Minnow does just that!

Molded from Northland's Super TPE material, the Eye Candy Minnow swims and moves like the real thing. And this minnow will last you all day! Northlands Eye-Candy Material p

These spoons are meticulously crafted to ensure maximum durability and an attractive, shiny finish that's irresistible to fish. Each spoon features a unique 'clacker' design, with a small, pivoting metal piece that clicks against the spoon's body during r

Northland's Eye-Candy Series of soft plastics revolutionizes how anglers fish for walleyes with its new Super TPE material. Leading the family is the Eye-Candy Paddle Shad. At 3-1/2 inches the Paddle Shad features a boot tail that swims, wiggles, and kick

The #1 ice spoon just got better. The new Tungsten Buck-Shot ® Rattle Spoon features a new material with a classic sound. All the ticking, thumping and clicking that attracts fish built on a tungsten frame which is 70% more dense than lead. Light reflecti