Lures

The new Ice-Winder flutter spoon when jigged with quick, short lifts of the rod, will dart upwards and fall with a fluttering action that imitates an injured or scared baitfish. Slower jigging strokes allows the spoon to have a unique rocking motion that

For the 2023-24 ice season, the new 1/8 oz V-Rod features an all-steel frame with a lead injection molding body to create the ultimate baitfish presentation. Finished off with ABS plastic covering for the ultimate durability & hyper realistic & sharp pain

The Jack-Knife jig is revolutionary in both design and action. This ice fishing dead stick jig features a free-swinging hook that moves side to side. Tail hook your favorite live minnow and watch it swim as the Jack-Knife hook swings side to side. Tom

The Google Eye Spinner Jig features a willow bade attached by a premium swivel directly below the head. The premium swivel keeps the blade turning no matter how slow you retrieve it. Adding in our patented Google Eye “Glass Rattle” is a combination of sig

Hyper-T Tungsten Jig has the look of a small insect featuring built-in pliable plastic wings on the side that allows it to glide or dart with every rod twitch. Big Panfish thrive on small insects and minnows. Tip it with a spike, wax worm, or minnow head

Fast dropping Tungsten jig provides a smaller profile combines with an X-long power gap hook that is perfect for rigging your favourite soft plastic or live bait.  A 90 degree line tie keeps jig balanced at all times.

Offering a larger profile to trigger bigger bites, the Rapala Jigging Rap Magnum is perfect for jigging through the ice or targeting suspended fish with your sonar unit. Featuring a streamlined one-piece body and fin design, the Rapala Jigging Rap Magnum

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to g

Deadly on walleyes and jumbo perch when fished with a variety of harnesses and slow death-style rigs. Light and able to spin and super-slow speeds, Butterfly® Blades are lethal for slow-trolling minnows in cold water, but they also excel at a wide range o